Charles C Harmon Co
Helping Small
Business Succeed Online
775-832-2528
888-822-3410 toll free
Pay Per Click Marketing, the Instant
Gratification Choice
Pay per click marketing is
the brain child of a company called GoTo.com. It was later
renamed Overture and then bought out by Yahoo.
Most people, familiar with pay per click marketing, associate it
with Google Adwords because they are the giant in the industry.
Pay per click marketing is just what the name implies. You
open an account with Google or one of the other many pay per click
companies and they begin running ads for you on other people's
websites.
The ads, magically, come up
on websites that are in some way related to the kind of product or
service you're selling, so people click on the ads hoping to find
some more relevant content, products or services that are of
interest to them.
Every
time someone clicks on your ad, you pay for that click.
One of the best things about pay per click
advertising is that you can buy your way to the front of the line,
so to speak.
You can
raise the price you're willing to pay for each click and put
yourself on the front page or even in first place on the first page
of Google for the search terms you want to advertise.
Google will let you know about how many clicks
per day you'll get for the keywords you've selected and the cost per
click.
You can limit your spend to a certain dollar
amount per day so you control the campaign investment to within your
advertising budget.
Another nice thing is the speed with which you can activate an ad
campaign.
Let's say you're
wanting to advertise your product or service and you don't want to
wait for next years yellow page ads to come out, next weeks
newspaper or tomorrow's radio spot to run.
You want it now.
You can activate a pay per click marketing
campaign and have the phone ringing, literally, in minutes of
clicking the "go" button.
There is so much to know about pay per click
marketing that you really do need the help of a pay per click expert
like myself.
You need to know:
how ad tracking works so you can see which ads
are producing sales profits for the least investment
how to split test ads to raise your click thru
rate (CTR)
how to use the dynamic keyword insertion
feature so people see exactly the words they typed into Google
appearing in your ad
how to use negative keywords to limit false
clicks
how to identify the most profitable keywords
how to identify the keywords that are losers
and delete them
how to spy on your toughest competitors and use
the successful methods they're using
If you'd like to chat about how a pay per click marketing campaign or other marketing campaign
might pay off by utilizing our expertise, please feel free to contact us
at 775-832-2528 or 888-822-3410.
We won't pressure you in any
way.
Let's get your business into a profitable presence on the internet
and leave your competition scratching their head wondering what
happened.
When you
call my personal number, 775-832-2528 I'll answer the phone, "Hello,
this is Chuck".
Just mention that you're
looking for some small business marketing ideas and I'll share some
ideas that you can implement instantly into your small business.
Let's open the floodgates.
Pay per click marketing might be at the top of
the list!
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