Charles C Harmon Co
Helping
Small Business Succeed Online
775-832-2528
888-822-3410 toll free
Email Marketing,
the Small Business Advertising
Weapon of Choice
Email marketing may just be
the ultimate marketing method of all time. Let's examine the
inner workings to see why and also see if it might be the right
solution to some of your marketing needs.
First, it's almost FREE. (How can you beat that?)
Being so cheap and easy to implement makes it the ideal testing
medium for any type of advertising campaign you might want to try.
Let's say you're thinking of print advertising. Before investing
thousands of dollars in a print ad, why not check it out first with
your email list...or a segment of that list?
You can split your list into several smaller segments and test
variations of the ad with each list.
You can refine email marketing until you get the best rate of response and
then move it into any other advertising medium from direct mail to
yellow pages.
Realize that you might have to do a little testing and tweaking when
you go from email to the other ad medium, but it's still better than
just "going blind" into a multi-thousand dollar ad campaign, isn't
it?
Here are some statistics from various sources that you
might find interesting:
There is a return on investment of $51.45 for every dollar spent on
email promotions by retailers. (this is average email promotions, not like
the high level stuff we do for you)
A survey done by Decision Direct Research (of 55,000 consumers!)
showed that 62% visited a website after receiving an email
promotion. Savvy business owners are shifting some of their ad
budgets to online marketing methods to offset sagging sales.
One survey reported that 86% of respondents made an in-store
purchase as a result of receiving an email. - Epsilon (2007)
If you're in the service sector, mails offering
one service compared to emails offering a choice of services bring
higher conversions. - (Marketing Experiments Aug 2006)
Email marketing can go viral, meaning that your email list might
send the email along to a friend that they know who is interested in
your products or services...at absolutely no cost to you, the
business owner.
Another survey found that few businesses are taking advantage of email
marketing because owners, even though interested and willing, just
didn't have the time or technical skills to implement it.
If you'd like to chat about how an email or other marketing campaign
might pay off by utilizing our expertise, please feel free to contact us
at 775-832-2528 or 888-822-3410.
We won't pressure you in any
way.
Let's get your business into a profitable presence on the internet
and leave your competition scratching their head wondering what
happened.
When you
call my personal number, 775-832-2528 I'll answer the phone, "Hello,
this is Chuck".
Just mention that you're
looking for some small business marketing ideas and I'll share some
ideas that you can implement instantly into your small business.
Let's open the floodgates.
Email marketing might be at the top of the
list!
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